Some helpful hints about your direct mailing list are listed below.

1. Make sure your direct mail mailing list is up-to-date and that the addressees are currently in business or residing at the proper address.

2. Make sure that there are no duplicates in the mailing list.

3. Send communication to specific individuals, not just company title or “current resident.”

Direct mail sent through direct mail programs generically has an extremely low rate of conversion.
Mailing lists are a commodity and can be bought and sold through various direct marketing companies. Be sure to purchase mailing lists that target the right audience and in the right area.